With nearly 10 years of blogging experience, I think it’s safe to say promoting your blog is something that I may know a thing or two about. Getting more eyeballs on your blog is a key factor for growing your business as a content creator and blogger. The way in which we’ve gone about promoting ourselves has definitely changed and been fluid over the last decade. What used to just be Google Reader, sharing your content on Facebook and commenting on other blogs, has grown into a more detailed and strategic method.
Your blog promotion strategy may vary slightly based on the type of content you create, but overall, these are the best ways on how to promote your blog to get more readers, more ad revenue and more exposure. It definitely will require some time but if you’re taking your blogging business seriously, you’ll want to make sure you’re tackling some of these.
How To Promote Your Blog
If you’re new to blogging, I wouldn’t recommend jumping into every single one of these right away. Start with a few, or just one platform and go from there. I would definitely encourage you to at least focus on SEO and engaging your current community. From there, start building.
There are going to be several ways to promote your blog on Instagram but let’s first just chat about the in-feed posts. It’s important to drive your Instagram followers to your blog so they can read your posts. Create enticing content where readers are eager to click that link in your profile to learn more about your newest piece of content. Also, make sure that IG profile bio is in tip-top shape with a call to action to click your link!
One of my favorite features of Instagram are the Stories. It’s a great way to create and engage with your current community. But also an easy way to drive traffic to your blog posts. You can do this with a daily mention of your blog post and create some buzz around your newest post. Or do a weekly or monthly roundup of blog posts to highlight. My number one tip with Instagram stories is to always have a call to action. And my second tip is to always share more than one slide. One story of “new post swipe up” won’t always cut it. I almost always will do a second story with a little more detail or insight on what the post is about to drive a little curiosity. And without fail, that second story slide ALWAYS outperforms the first one.
To support your blog posts, think about ways you can turn it into a Reel. Create a recipe post and show the behind the scenes in a Reel, but require them to click the link in your bio to get the recipe. Or if it’s an outfit post, maybe share a few ways to style something and to shop the look, head to your blog post. Give a call to action to drive traffic whenever possible!
Utilizing Pinterest is a great resource to drive traffic to your blog. Creating informative and helpful pins will increase your repin and click-through rate. You can read more about how I use Pinterest in this big blog post. Pinterest has definitely changed more recently in the fall of 2020 making it a little harder to grow. Just continue to share helpful fresh content to ensure you’re maximizing your time and effort on this platform.
I’m a bit old school in that I love Twitter, but it’s definitely changed over the years. I now use it more to get my news, and less to promote my blog. But, if your target audience is engaged on Twitter, use it! It’s a great social media platform to post your latest blog post and also keep a dialogue going with your followers.
With over 1.7 billion daily active users, Facebook is not going anywhere. Definitely utilize this social media platform to promote your latest blog post and remember to tag any relevant brands that you may feature. They may re-share this to their page which is a great way to cross promote.
A Facebook Group is a great way to get your community in one spot. It’s also an easy spot to share your latest blog post. I wouldn’t recommend promoting your blog posts every single day to your group as they’re likely already getting your emails, or seeing your IG posts, but if there’s a relevant or popular topic you want to share, it’s bound to perform well if you share it with your group.
And on that note, have you joined my Facebook Group? Join fellow Indigoers HERE!
A must if you’re a blogger. Investing in email marketing is key as we don’t want to ever rely solely on social media. Social media networks are constantly changing and we can’t be at their mercy. Instead, engage your subscribers with exclusive content, but also share a weekly roundup of posts in case anyone missed something. It also never hurts to bring an old post to life by including it in an email to drive traffic to it. I use Flodesk and absolutely love the platform for how easy it is to use and how pretty it is. You can learn more about the platform here and get half off the subscription.
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SEO is short for search engine optimization. It’s all about writing great content that Google loves so that you can show up in searches. This is key to getting NEW eyeballs on your content who may not have found you on social media before. If you want to learn more about keyword research and writing for Google, you can check out this SEO Workshop we did with The Blog Societies.
Leaving a comment on some of your favorite fellow bloggers posts is also a fantastic way to boost your own blog. Just be sure to include your url in the comment or it’s rendered useless. This is an old-school tactic we used to do way back in the day but still works today. I remember leaving a comment on a Cup of Jo’s blog once and got insane traffic from it. It just happens!
But not only is it good to possibly get new eyeballs on your site, but it also can build relationships with the bloggers who you’re leaving the comment on. We see the comments, and we notice who is doing it often. It can be a great way to get noticed or at least be a step in the right direction if you ever reach out to the blogger to work together in some capacity.
Podcasts have been taking off lately and hosts are always looking for great guests. Seek out podcasts that you truly love and listen to or at least fit in with your niche audience. Reach out and pitch yourself for an interview. And when the episode goes live, make sure you share and tag them as well. It’s the kind and right thing to do!
Whether you attend a conference and network to get your name out, or find a way to speak at one, these are always a good idea. Each year The Blog Societies (my other business!) hosts an annual conference to get bloggers together. It’s always such a great weekend and truly a great way to network. And it never fails that you’ll grow your blog following from all the connections.
Working With Brands
Part of being a blogger is working with brands and one way to do this to help grow YOUR blog, is to partner with them on their platform. Can you do an IG takeover? Or help write a blog post for their own blog? One of my pro tips is to be sure to work together on a partnership agreement where they are required to re-gram your post.
Working With Bloggers
Partnering with other content creators is a great way to tap into their audience to grow your own. It can be done through blog posts (like this cookie exchange) or doing a collaboration on Reels. Whatever way to get your face and handle in front of their audience is always going to be beneficial to you.
You can go old school traditional media and work to pitch yourself as an expert to provide quotes and stories to media outlets. Start local with your local magazines and papers or online platforms, then move to national coverage.
New & Emerging Social Channels
If you’ve tackled all the classic social channels, it’s time to maybe try some new and emerging ones like TikTok and Clubhouse. It can sometimes be easier to build a following on a new platform especially if you have a ton of content already to share and pump out.
Whether you guest post on someone’s blog, or social network, these can be a really fun way to tap into other audiences. Plus, when you have a guest post on your own platform, you are helping to serve your own audience and helping them find relevant content creators to follow as well.